Module 4_Sales and Marketing

This presentation is designed to train national social mobilizers on the fundamentals of sales and marketing to support grassroots entrepreneurs. Developed by CRTN, this tool mainly says that marketing focuses on attracting and engaging customers through strategies like the ATEAR model (Attract, Trust, Experience, Action, Retain) and sales is about converting those customers through one-on-one approaches. Both marketing and sales approaches are essential to growing customer reach and product uptake. Language: Nepali