Toolkit theme: Market Access

This presentation, developed by Solar Sister, focuses on building foundational skills in marketing and promotion to support direct selling and business expansion. Effective marketing is rooted in self-presentation, storytelling, proactive customer engagement, and clear communication of product benefits. Language: English

This presentation is designed for aspiring and early-stage entrepreneurs, particularly those looking to strengthen their marketing and business development skills. The key takeaway is to understand and apply the fundamentals of market research and the marketing mix, product, price, place, and promotion, to build customer-centered strategies and make informed business decisions. The purpose of this…

This tool, developed by Mercy Corps, is a training module designed to equip women entrepreneurs with foundational marketing skills. Its main goal is to help participants better promote their products or services, attract and retain customers, and ultimately improve their revenue. The module introduces the core concepts of marketing, importance of understanding customer needs, maintaining…

This presentation is designed for aspiring and early-stage entrepreneurs, particularly those looking to strengthen their marketing and business development skills. The key takeaway is to understand and apply the fundamentals of market research and the marketing mix, product, price, place, and promotion, to build customer-centered strategies and make informed business decisions. The purpose of this…

This presentation developed by Mercy Corps, aims to equip participants with the knowledge and tools to access new markets and navigate export procedures. Participants gain a clear understanding of what market research entails, why it’s essential, and how to conduct it using both formal and informal sources. It also provides practical guidance on becoming an…

This tool, developed by Mercy Corps, is a training module designed to equip women entrepreneurs with foundational marketing skills. Its main goal is to help participants better promote their products or services, attract and retain customers, and ultimately improve their revenue. The module introduces the core concepts of marketing, importance of understanding customer needs, maintaining…

This document developed by Mercy Corps provides a detailed methodology for calculating the number of last-mile consumers served by women-led enterprises. Accurately estimating consumer impact requires applying different methods depending on the scale and type of market, village-level agribusiness, larger agricultural markets, or peri-urban SMEs. Language: English

This document developed by Mercy Corps provides a detailed methodology for calculating the number of last-mile consumers served by women-led enterprises. Accurately estimating consumer impact requires applying different methods depending on the scale and type of market, village-level agribusiness, larger agricultural markets, or peri-urban SMEs. Language: French.

The module is designed by Mercy Corps to help women master the fundamentals of digital communication and strategically use social media to promote and sell their products or services. Participants explore the roles of various digital professionals, learn how to define objectives, choose platforms, create content, engage audiences, and measure success. Language: French.