02Marketing version basic_translation

This tool, developed by Mercy Corps, is a training module designed to equip women entrepreneurs with foundational marketing skills. Its main goal is to help participants better promote their products or services, attract and retain customers, and ultimately improve their revenue. The module introduces the core concepts of marketing, importance of understanding customer needs, maintaining professionalism, and building trust. Through practical examples, discussion questions, and real-life scenarios, the training encourages ethical selling, clear communication, and strategic decision-making. Language: English